Essay on SWOT Analysis of Holland and Barrett - 1894 Words

CONTENTS Page(s) 1. Introduction 1 2. Company Background 1 3. Swot Analysis 1–2 4. Strengths 3-4 5. Weaknesses 5-6 6. Opportunities 7 7. Threats 8. Recommendation/ Conclusion APA Referencing 8-9 10 10 - 12 1.0 Introduction The purpose of this report is to identify the factors found in the internal and external environments that could affect Holland and Barrett, a franchise brought to Singapore by the Jay Gee Melwani Group. 2.0 Company Background Holland Barrett is a leading European brand, selling vitamins, minerals and herbal supplements (Holland and Barrett, 2013). The Melwani Group is a family run business, which represents and markets leading brands like Aigner, Aldo,†¦show more content†¦As a result, by way of association with the Melwani group and also locating only in shopping malls, Holland Barrett has also been embedded with the impression that the health supplements it carries, are of a high quality. Page 3 of 12 Socially Responsible Holland and Barrett’s products come in recycled plastic bottles which are biodegradable. This will attract and encourage consumers to purchase from their outlets knowing that they themselves are doing a part in saving mother earth. Page 4 of 12 5.0 Weaknesses The purpose of identifying the company’s internal weaknesses is to allow the company to improve on or if possible, remove it. This is the stage where management have to rectify the identified weaknesses. Over-reliance on Foreign Labour Based on anecdotal evidence, almost all the sales associates employed at the Holland Barrett, are foreign workers. As far as one can tell, most of these workers are from the People’s Republic of China or the Philippines. While such a HR policy may be borne out of necessity in Singapore’s tight labour market, especially in the retail industry, it has implications on the quality of service rendered. From personal experience, staff from PRC were unable to efficiently articulate the information with regards to products in English. In fact, when the staff reverted to their mother tongue, they were then able to provide more indepth information about their products. Location of the Outlets Unlike itsShow MoreRelatedHistorical Trends and Development of the breakfast cereal market12998 Words   |  52 PagesBox is to be the healthy breakfast cereal of choice. The mission is therefore, to provide Britain with the finest healthy cereal range, by satisfying the needs of the on the go consumer, through innovation and creativity. 4. Market Analysis A market analysis was compiled to find out if there is a demand for OTB’s product and also who within the market, the organisation are catering for. Market size: In 2010, the hot cereals sector recorded its highest annual value growth in at least fourRead MoreTesco Segmentation Targeting Positioning3313 Words   |  14 Pages reach to 45% of market share. The expected net profit margin from 5% increase in the market share is  £60.5 million. Macro-Environmental Analysis To be aware of any change in macro-environment which will affect the strategies or objectives of Tesco Wellness in the future, Pestle analysis outcomes should be taken into account. Important outcomes of this analysis are; outperformance of convience stores, the growth in online market, need for customer service orientation and trend of healthy and sustainableRead MoreThe Various Elements of Marketing3192 Words   |  13 Pagesresearch is valuable for Boots to compare the prices with its competitors and need to offer the most reasonable price for their customers. The prices should be less than the competitors. The key competitors for Boots are Superdrug, supermarkets and Holland Barrett. Boots strengthen their collaboration with the pharmaceutical companies and suppliers to distribute their products with minimum cost so can offer their customers with competitive price. Place: According to Boots international that the productsRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 Pagesconsideration of factors relevant to strategy-based human resource investment decisions. Factors to be discussed include the organization’s managerial values, risk and return trade-offs, the economic rationale for investments in training, the investment analysis approach of utility theory, and outsourcing as an alternative to investments in human resources. Following the discussion of these factors, specific investments in strategy-related training and development will be considered. This discussion will